International Business Strategy

Perspectives on Implementation in Emerging Markets

  • S. Raghunath
  • Elizabeth L. Rose

Table of contents

  1. Front Matter
    Pages i-xxi
  2. S. Raghunath, Elizabeth L. Rose
    Pages 1-14
  3. International Strategy in the Emerging-Market Context: The Big Picture

  4. Strategic Changes in Organizational Forms

    1. Front Matter
      Pages 93-93
    2. Shailen Kumar Dalbehera, S. Raghunath, R. Srinivasan, Murali Patibandla, V. Nagadevara
      Pages 95-127
  5. Entrepreneurship and Exporting

  6. Finance and Technology

  7. Managing People in Emerging-Market Firms

  8. Doing Well or Doing Good? Two Views of CSR in India

  9. Back Matter
    Pages 467-476

About this book


This volume fills a gap in the international business literature, offering the perspectives of researchers who are deeply embedded in one key emerging market, India. With the global economy changing dramatically, firms from emerging markets are playing increasingly important roles in both outward and inward internationalisation. International Business Strategy offers profound insights into international business activities in this rapidly-evolving environment, in which multinational corporations from emerging markets are now influential players. Reflecting the complex nature of India itself, the chapters employ a variety of theoretical lenses to shed light on a wide range of issues encountered by Indian businesses, from some of the world’s largest corporations to small, entrepreneurial firms. 


India global internationalization emerging markets stakeholders business business strategy Emerging Markets International Business management

Editors and affiliations

  • S. Raghunath
    • 1
  • Elizabeth L. Rose
    • 2
  1. 1.Indian Institute of Management BangaloreBangaloreIndia
  2. 2.University of OtagoDunedinNew Zealand

Bibliographic information

  • DOI
  • Copyright Information The Editor(s) (if applicable) and The Author(s) 2017
  • Publisher Name Palgrave Macmillan, London
  • eBook Packages Business and Management
  • Print ISBN 978-1-137-54466-7
  • Online ISBN 978-1-137-54468-1
  • Buy this book on publisher's site