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Extending the Business Network Approach

New Territories, New Technologies, New Terms

  • Peter Thilenius
  • Cecilia Pahlberg
  • Virpi Havila

Table of contents

  1. Front Matter
    Pages i-xxiii
  2. Introduction

    1. Front Matter
      Pages 1-1
    2. Peter Thilenius, Cecilia Pahlberg, Virpi Havila
      Pages 3-19
    3. Lars Engwall, Cecilia Pahlberg, Olle Persson
      Pages 21-38
  3. New Territories

    1. Front Matter
      Pages 39-39
    2. Emilene Leite, Mohammad Latifi
      Pages 83-97
    3. Martin Johanson, Heléne Lundberg
      Pages 99-120
    4. Pervez Ghauri, Annoch Isa Hadjikhani, Andreas Pajuvirta
      Pages 121-137
  4. New Technologies

    1. Front Matter
      Pages 139-139
    2. Per Andersson, Lars-Gunnar Mattsson
      Pages 141-158
    3. Helén Anderson, Mike Danilovic, Diana Chernetska, Steinthor Oskarsson
      Pages 159-176
    4. Cecilia Erixon, Peter Thilenius
      Pages 193-210
  5. New Terms

    1. Front Matter
      Pages 247-247
    2. Johanna Dahl, Sören Kock, Eva Lena Lundgren Henriksson
      Pages 249-267
    3. Mikael Gidhagen, Virpi Havila
      Pages 269-282
    4. Sabine Gebert-Persson, Enikö Káptalan-Nagy
      Pages 301-314
    5. Peter Thilenius, Virpi Havila, Peter Dahlin, Christina Öberg
      Pages 315-331
  6. New Times

    1. Front Matter
      Pages 357-357
    2. Amjad Hadjikhani, Peter Thilenius
      Pages 359-375
  7. Back Matter
    Pages 377-381

About this book

Introduction

Contributing pioneering new research, this innovative book proposes new ways and directions in which to extend the influential ‘business networks perspective’ approach to doing business. While previous research has focused upon relationships with customers and suppliers, the authors argue that there is a need to expand the outlook to include other stakeholders. Taking a stand in a broad management perspective, chapters relate contemporary issues within industrial and international marketing, product innovation, and information systems. Challenging existing views and proposing elaborate alternatives; this volume examines a range of examples that have inspired researchers to extend the business network. To provide further understanding, Extending the Business Network Approach relates current and new research to territories, technologies and terms to reveal novel insights, and to encourage further directions for research. 

Keywords

marketing business network business relationship emerging markets internationalization NGOs

Editors and affiliations

  • Peter Thilenius
    • 1
  • Cecilia Pahlberg
    • 2
  • Virpi Havila
    • 3
  1. 1.Department of Business StudiesUppsala UniversityUppsalaSweden
  2. 2.Department of Business StudiesUniversity of UppsalaUppsalaSweden
  3. 3.Department of Business StudiesUniversity of UppsalaUppsalaSweden

Bibliographic information

  • DOI https://doi.org/10.1057/978-1-137-53765-2
  • Copyright Information The Editor(s) (if applicable) and The Author(s) 2016
  • Publisher Name Palgrave Macmillan, London
  • eBook Packages Business and Management
  • Print ISBN 978-1-137-53763-8
  • Online ISBN 978-1-137-53765-2
  • Buy this book on publisher's site