The Innovation-Friendly Organization

How to cultivate new ideas and embrace the change they bring

  • Anna Simpson

Table of contents

  1. Front Matter
    Pages i-x
  2. Five Cultural Elements

    1. Front Matter
      Pages 19-19
    2. Anna Simpson
      Pages 21-53
    3. Anna Simpson
      Pages 55-85
    4. Anna Simpson
      Pages 87-116
    5. Anna Simpson
      Pages 117-147
    6. Anna Simpson
      Pages 149-178
    7. Anna Simpson
      Pages 179-182
  3. Back Matter
    Pages 183-205

About this book


This book explores five cultural traits – Diversity, Integrity, Curiosity, Reflection, and Connection – that encourage the birth and successful development of new ideas, and shows how organizations that are serious about innovation can embrace them.

Innovation – the driver of change and resilience – It is totally dependent on culture, the social environment which shapes how ideas emerge and evolve. Ideas need to breathe, and culture determines the quality of the air. If it’s stuffy and lacks flow, then no idea, however brilliant, will live long enough to fulfil its potential.

Creating these innovation-friendly conditions is one of the key challenges facing organizations today, and one that is especially difficult for them – focused as they are on efficiency and control. Innovation, Anna Simpson argues, begins with diversity of thought and attitude: the opposite of conformity and standardisation.

Likewise, with ongoing pressures to deliver results before yesterday, how can organizations allow sufficient space for the seemingly aimless process of following interesting possibilities and pondering on the impact of various options?

Anna Simpson shows how large organizations can adapt their culture to enable the exchange of different perspectives; to support each person to bring their whole self to their work; to embrace the aimlessness that fosters creative experimentation; to take the time to approach change with the care it deserves, and – lastly – to develop the collective strength needed to face the ultimate ‘sledgehammer test’.


Entrepreneurship Innovation Change management Corporate Culture Organisation management

Authors and affiliations

  • Anna Simpson
    • 1
  1. 1.United Kingdom

Bibliographic information

  • DOI
  • Copyright Information The Editor(s) (if applicable) and The Author(s) 2017
  • Publisher Name Palgrave Macmillan, London
  • eBook Packages Business and Management
  • Print ISBN 978-1-137-48300-3
  • Online ISBN 978-1-137-48302-7
  • Buy this book on publisher's site