Overview
- Explores the commercial use of scientific, moral, and cultural language to market new infant products to parents
- Presents arguments which are empirically grounded in ethnographic immersion and content analysis of relevant market environments
- Sheds light on the relationship between marketing and the wider culture
Part of the book series: Studies in Childhood and Youth (SCY)
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About this book
Childhood and Markets will be of interest to students and scholars of sociology, childhood studies, anthropology, cultural studies, media studies, business studies and marketing.
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Keywords
Table of contents (10 chapters)
Reviews
“Childhood and Markets makes a timely and very welcome addition to two fields of scholarship - childhood studies and consumer culture. In dialogue with key studies from both fields, Martens offers an exemplary analysis of how the young child is brought into being in contemporary culture. Through a unique exploration of the ‘business’ of childcaring, this text extends our understanding of the emotional significance of children; what a child is and how children should be cared for within the highly commodified world of products and services that surround modern parenthood.” (Mary Jane Kehily, The Open University, UK)
“This timely volume on a much overlooked topic, the business of child caring, is most welcome! Crafting her arguments in an engaging yet scholarly style, Martens makes a strong contribution to our understanding at the intersection of children, childhood and consumer culture. In doing so, she illuminates the knowledge practices that reproduce specific ideological discourses around childhood, practices that render the young child silent, whilst at the same time enabling lucrative new markets to thrive.” (Pauline Maclaran, Royal Holloway University, UK)
Authors and Affiliations
About the author
Bibliographic Information
Book Title: Childhood and Markets
Book Subtitle: Infants, Parents and the Business of Child Caring
Authors: Lydia Martens
Series Title: Studies in Childhood and Youth
DOI: https://doi.org/10.1057/978-1-137-31503-8
Publisher: Palgrave Macmillan London
eBook Packages: Social Sciences, Social Sciences (R0)
Copyright Information: The Editor(s) (if applicable) and The Author(s) 2018
Hardcover ISBN: 978-0-230-28425-8Published: 31 July 2018
eBook ISBN: 978-1-137-31503-8Published: 13 July 2018
Series ISSN: 2731-6467
Series E-ISSN: 2731-6475
Edition Number: 1
Number of Pages: XV, 277
Number of Illustrations: 4 b/w illustrations, 1 illustrations in colour
Topics: Childhood, Adolescence and Society, Sociology of Family, Youth and Aging, Sociology of Culture