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BIG in Asia

25 Strategies for Business Success

  • Authors
  • Michael Backman
  • Charlotte Butler

Table of contents

  1. Front Matter
    Pages i-xii
  2. Hit the Ground Running

    1. Michael Backman, Charlotte Butler
      Pages 1-13
    2. Michael Backman, Charlotte Butler
      Pages 14-23
    3. Michael Backman, Charlotte Butler
      Pages 24-35
    4. Michael Backman, Charlotte Butler
      Pages 36-51
  3. On the Ground

    1. Michael Backman, Charlotte Butler
      Pages 63-75
    2. Michael Backman, Charlotte Butler
      Pages 76-89
    3. Michael Backman, Charlotte Butler
      Pages 90-102
    4. Michael Backman, Charlotte Butler
      Pages 103-120
    5. Michael Backman, Charlotte Butler
      Pages 121-134
  4. Building Up

    1. Michael Backman, Charlotte Butler
      Pages 135-146
    2. Michael Backman, Charlotte Butler
      Pages 147-157
    3. Michael Backman, Charlotte Butler
      Pages 158-171
    4. Michael Backman, Charlotte Butler
      Pages 172-185
    5. Michael Backman, Charlotte Butler
      Pages 186-197
  5. Staying Up

    1. Michael Backman, Charlotte Butler
      Pages 198-209
    2. Michael Backman, Charlotte Butler
      Pages 210-223
    3. Michael Backman, Charlotte Butler
      Pages 224-234
    4. Michael Backman, Charlotte Butler
      Pages 235-246
    5. Michael Backman, Charlotte Butler
      Pages 247-262
  6. Staying Clean

    1. Michael Backman, Charlotte Butler
      Pages 263-271
    2. Michael Backman, Charlotte Butler
      Pages 272-283
    3. Michael Backman, Charlotte Butler
      Pages 284-297
    4. Michael Backman, Charlotte Butler
      Pages 304-317
  7. Back Matter
    Pages 318-339

About this book

Introduction

Companies operating in post-crisis Asia find themselves confronted by obstacles that hinder development and progress. Written by two leading analysts, this book identifies the transformation of the competitive landscape in Asia. By focusing on the main difficulties faced by companies it provides a series of strategies for business success and show how to avoid failure in Asia. This is an essential guide for companies who wish to make it big in Asia.

Keywords

accounting business China East Asia minority service strategy

Bibliographic information