The Social Organization: Managing Human Capital through Social Media

  • Amelia Manuti
  • Pasquale Davide de Palma

Table of contents

  1. Front Matter
    Pages i-xvi
  2. Maria Cesaria Giordano, Amelia Manuti, Pasquale Davide de Palma
    Pages 1-13
  3. Amelia Manuti, Maria Antonietta Impedovo, Pasquale Davide de Palma
    Pages 28-41
  4. Amelia Manuti, Pasquale Davide de Palma
    Pages 87-91
  5. Back Matter
    Pages 92-93

About this book


Social media is redefining how companies innovate by connecting people and ideas in previously unexplored ways.
Organizations now have the ability to utilize knowledge from external audiences around the globe that they could never reach before. It is changing the way organizations do business today, but not without some considerable risk. The Social Organization aims to shed a light on how social media usage is transforming the way organizations make sense of their identity and of their processes. By adopting a human capital perspective and merging the literature from communication studies and management research, the book argues that social media usage could be fruitfully exploited by organizations as a competitive advantage, if properly attuned with the official organizational culture and with a people-based approach to human resources.


communication human resource management management organization organizational communication organizations social media

Editors and affiliations

  • Amelia Manuti
    • 1
  • Pasquale Davide de Palma
    • 2
  1. 1.University of BariItaly
  2. 2.Das HumanKapitalItaly

Bibliographic information

  • DOI
  • Copyright Information Palgrave Macmillan, a division of Macmillan Publishers Limited 2016
  • Publisher Name Palgrave Macmillan, London
  • eBook Packages Business and Management
  • Print ISBN 978-1-349-84404-3
  • Online ISBN 978-1-137-58535-6
  • Buy this book on publisher's site