Driving Demand
Transforming B2B Marketing to Meet the Needs of the Modern Buyer
About this book
Introduction
Carlos Hidalgo provides a clear roadmap and framework on how B2B organizations can implement change management and transform their Demand Generation. Case studies and excerpts from B2B marketing practitioners and ANNUITAS clients who have transformed their organizations and how they accomplished this change are incorporated throughout the book.
Keywords
Demand generation marketing sales B2B brand business change management Content Marketing direct marketing interaction management organization organizations Sales social media strategy Twitter
Bibliographic information
- DOI https://doi.org/10.1057/9781137526809
- Copyright Information The Editor(s) (if applicable) and The Author(s) 2015
- Publisher Name Palgrave Macmillan, New York
- eBook Packages Palgrave Business & Management Collection
- Print ISBN 978-1-349-55906-0
- Online ISBN 978-1-137-52680-9
- Buy this book on publisher's site