About this book
Introduction
Product Development Strategy provides a concise theoretical and analytical discussion relating to the theory and practice of strategy, innovation capacity, and entrepreneurial performance. The book discusses an innovative perspective which provides a practical insight into the field of product development strategy.
Keywords
development entrepreneur innovation performance strategy
Authors and affiliations
- Mina Tajvidi
- Azhdar Karami
- 1.Bangor Business SchoolBangor UniversityUK
- 2.University of TabrizIran
Bibliographic information