© 2016

Commercial Nationalism

Selling the Nation and Nationalizing the Sell

  • Zala Volcic
  • Mark Andrejevic

Part of the Palgrave Studies in Communication for Social Change book series (PSCSC)

About this book


This book intervenes in discussions of the fate of nationalism and national identity by exploring the relationship between state appropriation of marketing and branding strategies on the one hand, and, on the other, the commercial mobilization of nationalist discourses.


Nationalism Commercialization Media Cinema marketing branding national identity nationalism television

Editors and affiliations

  • Zala Volcic
    • 1
  • Mark Andrejevic
    • 1
  1. 1.Pomona CollegeUSA

About the editors

Graeme Turner, University of Queensland, Australia Nicholas Carah, University of Queensland, Australia Eric Louw, University of Queensland, Australia Juan Sanin, Monash University, Australia Fan Yang, University of Maryland, USA Giang Nguyen-Thu, Vietnam National University, Vietnam Magdalena Kania-Lundholm, Uppsala University, Sweden Michela Ardizzoni, University of Colorado, USA Nadia Kaneva, University of Denver, USA

Bibliographic information