Commercial Nationalism

Selling the Nation and Nationalizing the Sell

  • Zala Volcic
  • Mark Andrejevic

Part of the Palgrave Studies in Communication for Social Change book series (PSCSC)

About this book


This book intervenes in discussions of the fate of nationalism and national identity by exploring the relationship between state appropriation of marketing and branding strategies on the one hand, and, on the other, the commercial mobilization of nationalist discourses.


Nationalism Commercialization Media Cinema marketing branding national identity nationalism television

Editors and affiliations

  • Zala Volcic
    • 1
  • Mark Andrejevic
    • 1
  1. 1.Pomona CollegeUSA

Bibliographic information

  • DOI
  • Copyright Information The Editor(s) (if applicable) and The Author(s) 2016
  • Publisher Name Palgrave Macmillan, London
  • eBook Packages Law and Criminology
  • Print ISBN 978-1-349-55651-9
  • Online ISBN 978-1-137-50099-1
  • Buy this book on publisher's site