The Role of Creative Ignorance: Portraits of Path Finders and Path Creators

  • Piero Formica

Table of contents

  1. Front Matter
    Pages i-xiv
  2. Introduction: Knowing and Not Knowing

    1. Piero Formica
      Pages 1-5
  3. The Role of Creative Ignorance as a Willing Action

    1. Front Matter
      Pages 6-6
    2. Piero Formica
      Pages 7-18
    3. Piero Formica
      Pages 19-28
    4. Piero Formica
      Pages 34-38
    5. Piero Formica
      Pages 39-43
    6. Piero Formica
      Pages 44-51
  4. The Portraits

  5. Epilogue: Traveling to the No Comfort Zone and Reaching the Flow Zone

  6. Back Matter
    Pages 140-148

About this book


Traditionally, company experts and outside collaborators innovate by developing the knowledge map. Success or failure of incremental innovation hinges on this path. The Role of Creative Ignorance suggests the knowledge map should be abandoned and replaced with a new methodology, that of creative ignorance. With over 30 years of experience in international economics and entrepreneurship, Piero Formica explores the concept of creative ignorance in combination with path creation and its disruptive effect on entrepreneurship. Using narrative examples of innovators and companies worldwide, he introduces the characteristics of successful path creators that overstep the boundaries set by knowledge maps to open up new, unprecedented routes and connect them each other. In doing so, path creators reveal latent, unexpressed needs of consumers and drive innovation forward.


entrepreneurism experimentation ignorance knowing knowledge path creation entrepreneur Entrepreneurs Entrepreneurship university

Authors and affiliations

  • Piero Formica
    • 1
  1. 1.Innovation Value InstituteMaynooth UniversityIreland

Bibliographic information