Building an Advantage through Data-Driven Real-Time Marketing

  • Authors
  • Chris┬áKerns

Table of contents

  1. Front Matter
    Pages i-xv
  2. Chris Kerns
    Pages 1-12
  3. Chris Kerns
    Pages 13-38
  4. Chris Kerns
    Pages 39-85
  5. Chris Kerns
    Pages 87-123
  6. Chris Kerns
    Pages 167-180
  7. Chris Kerns
    Pages 181-205
  8. Chris Kerns
    Pages 207-223
  9. Chris Kerns
    Pages 225-226
  10. Back Matter
    Pages 227-234

About this book


In this, the first data-driven guide to real time marketing, Chris Kerns outlines the value of RTM via a comprehensive social data performance analysis. He lays out best practices for measuring RTM, injects a data-driven mindset into every step of its methodology, and shows how marketers can grow RTM into a daily win for brands across the globe.


real-time marketing social media trends digital marketing Twitter big data analytics brand foundation marketing Trends

Bibliographic information