Framing the Rhetoric of a Leader

An Analysis of Obama’s Election Campaign Speeches

  • Marta Degani

Table of contents

  1. Front Matter
    Pages i-ix
  2. Marta Degani
    Pages 1-6
  3. Marta Degani
    Pages 7-39
  4. Marta Degani
    Pages 40-100
  5. Marta Degani
    Pages 175-201
  6. Marta Degani
    Pages 225-229
  7. Back Matter
    Pages 230-315

About this book


Based on a selection of 30 election campaign speeches during Obama's first run for the American presidency in 2008, this book investigates the Democratic presidential candidate's much celebrated rhetoric from a cognitive semantics point of view.


Political language US Obama political speeches election campaign rhetoric cognitive models cognitive semantics discourse analysis Lakoff metaphor morality family-based models strict father model nurturant parent model cognition and politics political ideology moral values framing American presidents cognition discourse

Authors and affiliations

  • Marta Degani
    • 1
  1. 1.University of VeronaItaly

Bibliographic information