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Redesigning Manufacturing

Reimagining the Business of Making in the UK

  • Michael Beverland
  • Beverley Nielsen
  • Vicky Pryce

Table of contents

  1. Front Matter
    Pages i-xi
  2. Michael Beverland, Beverley Nielsen, Vicky Pryce
    Pages 1-12
  3. Michael Beverland, Beverley Nielsen, Vicky Pryce
    Pages 13-36
  4. Michael Beverland, Beverley Nielsen, Vicky Pryce
    Pages 37-60
  5. Michael Beverland, Beverley Nielsen, Vicky Pryce
    Pages 61-81
  6. Michael Beverland, Beverley Nielsen, Vicky Pryce
    Pages 82-100
  7. Michael Beverland, Beverley Nielsen, Vicky Pryce
    Pages 101-126
  8. Michael Beverland, Beverley Nielsen, Vicky Pryce
    Pages 127-142
  9. Michael Beverland, Beverley Nielsen, Vicky Pryce
    Pages 143-174
  10. Michael Beverland, Beverley Nielsen, Vicky Pryce
    Pages 175-184
  11. Back Matter
    Pages 185-199

About this book

Introduction

Manufacturing in the UK has an image problem. Although this image problem is more fiction than fact, it nonetheless has an impact on the sector's ability to attract staff, capital, and policy interest. This book redresses this situation by focusing on the real successes of the sector and the strategies used by makers to achieve sustainable results.

Keywords

brand design innovation

Authors and affiliations

  • Michael Beverland
    • 1
  • Beverley Nielsen
    • 2
  • Vicky Pryce
    • 3
  1. 1.University of BathUK
  2. 2.Birmingham City UniversityUK
  3. 3.Centre for Economics and Business ResearchLondonUK

Bibliographic information