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Harnessing Place Branding through Cultural Entrepreneurship

  • Frank M. Go
  • Arja Lemmetyinen
  • Ulla Hakala

Table of contents

  1. Front Matter
    Pages i-xxiii
  2. Introduction

    1. Frank M. Go, Arja Lemmetyinen, Ulla Hakala
      Pages 1-28
  3. Place Branding: Multidisciplinary Principles

  4. Individual Place Case Studies

  5. Particular Place Brand Themes

  6. Epilogue

    1. Frank M. Go, Arja Lemmetyinen, Ulla Hakala
      Pages 276-280
  7. Back Matter
    Pages 281-292

About this book

Introduction

This book draws together three overlapping relationships and knowledge domains. These are the cultural entrepreneurship/creative industries, the public and/or private philanthropic contributions that have funded artistic production and the preservation and presentation of place brands as a mechanism to revitalize local economies and communities.

Keywords

brand branding communication development entrepreneur Entrepreneurs entrepreneurship foundation production regional development Stakeholder

Editors and affiliations

  • Frank M. Go
    • 1
  • Arja Lemmetyinen
    • 2
  • Ulla Hakala
    • 2
  1. 1.Rotterdam School of ManagementThe Netherlands
  2. 2.University of TurkuFinland

Bibliographic information