Doctor Who: The Unfolding Event — Marketing, Merchandising and Mediatizing a Brand Anniversary
About this book
Introduction
The BBC TV series Doctor Who celebrated its 50th anniversary in 2013; this book analyses how promotion, commemorative merchandise and 3D cinema screenings worked paratextually to construct a 'popular media event' while sometimes uneasily integrating public service values and consumerist logics.
Keywords
Doctor Who brand anniversary media event paratexts public service broadcasting BBC TV BBC Worldwide 3D cinema broadcasting cinema marketing media Promotion
Bibliographic information
- DOI https://doi.org/10.1057/9781137463326
- Copyright Information The Editor(s) (if applicable) and The Author(s) 2015
- Publisher Name Palgrave Pivot, London
- eBook Packages Palgrave Media & Culture Collection
- Print ISBN 978-1-349-55893-3
- Online ISBN 978-1-137-46332-6
- Buy this book on publisher's site