Doctor Who: The Unfolding Event — Marketing, Merchandising and Mediatizing a Brand Anniversary

  • Matt Hills

About this book


The BBC TV series Doctor Who celebrated its 50th anniversary in 2013; this book analyses how promotion, commemorative merchandise and 3D cinema screenings worked paratextually to construct a 'popular media event' while sometimes uneasily integrating public service values and consumerist logics.


Doctor Who brand anniversary media event paratexts public service broadcasting BBC TV BBC Worldwide 3D cinema broadcasting cinema marketing media Promotion

Authors and affiliations

  • Matt Hills
    • 1
  1. 1.Aberystwyth UniversityUK

Bibliographic information