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Uncertainty in Entrepreneurial Decision Making

The Competitive Advantages of Strategic Creativity

  • Authors
  • Panagiotis E. Petrakis
  • Dimitra P. Konstantakopoulou

Table of contents

  1. Front Matter
    Pages i-x
  2. The State of the Future

    1. Front Matter
      Pages 1-1
    2. Panagiotis E. Petrakis, Dimitra P. Konstantakopoulou
      Pages 3-16
    3. Panagiotis E. Petrakis, Dimitra P. Konstantakopoulou
      Pages 17-31
    4. Panagiotis E. Petrakis, Dimitra P. Konstantakopoulou
      Pages 33-41
  3. Future Entrepreneurship and Competitive Advantage

    1. Front Matter
      Pages 43-43
    2. Panagiotis E. Petrakis, Dimitra P. Konstantakopoulou
      Pages 45-58
    3. Panagiotis E. Petrakis, Dimitra P. Konstantakopoulou
      Pages 59-74
    4. Panagiotis E. Petrakis, Dimitra P. Konstantakopoulou
      Pages 75-93
    5. Panagiotis E. Petrakis, Dimitra P. Konstantakopoulou
      Pages 95-109
    6. Panagiotis E. Petrakis, Dimitra P. Konstantakopoulou
      Pages 111-125
  4. Creative Strategic Scenario Thinking (CSST)

    1. Front Matter
      Pages 127-127
    2. Panagiotis E. Petrakis, Dimitra P. Konstantakopoulou
      Pages 129-140
    3. Panagiotis E. Petrakis, Dimitra P. Konstantakopoulou
      Pages 141-153
    4. Panagiotis E. Petrakis, Dimitra P. Konstantakopoulou
      Pages 155-166
    5. Panagiotis E. Petrakis, Dimitra P. Konstantakopoulou
      Pages 167-184
  5. Back Matter
    Pages 185-219

About this book

Introduction

Uncertainty in Entrepreneurial Decision Making fills an existing gap in understanding three key concepts of business management: entrepreneurship, uncertainty, and strategy. By extending the impact of uncertainty on entrepreneurship and the role of strategy in reducing uncertainty, Petrakis and Konstantakopoulou emphasize that uncertainty can be converted into creative advantage. Given that the business environment is changing both very quickly and very often, any wrong decisions taken can lead to devastation. This exciting new volume explains the reasons why we cannot see the complete the future and our position in it. This uncertainty affects entrepreneurship and how it can be turned into a competitive advantage for businesses sustainability.

Keywords

Uncertainty Decision making Low Returns Creative Scenario Thinking Competitive Advantage business decision making entrepreneur Entrepreneurs Entrepreneurship strategy Trends

Bibliographic information