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Brand Media Strategy

Integrated Communications Planning in the Digital Era

  • Authors
  • Antony¬†Young
Book
  • 13k Downloads

Table of contents

  1. Front Matter
    Pages i-xii
  2. Antony Young
    Pages 1-5
  3. Antony Young
    Pages 7-14
  4. Antony Young
    Pages 15-29
  5. Antony Young
    Pages 45-60
  6. Antony Young
    Pages 61-80
  7. Antony Young
    Pages 81-99
  8. Antony Young
    Pages 101-114
  9. Antony Young
    Pages 115-129
  10. Antony Young
    Pages 131-147
  11. Antony Young
    Pages 149-169
  12. Antony Young
    Pages 171-189
  13. Antony Young
    Pages 191-204
  14. Antony Young
    Pages 205-220
  15. Back Matter
    Pages 221-242

About this book

Introduction

Today's sophisticated media landscape offers more tools and platforms, for the savvy marketer than ever before. Media & brand expert Antony Young explores how today's most innovative marketers are meeting the challenge by employing the latest media tools in ways never before seen to grow their brands, and getting unprecedented results.

Keywords

brand communication marketing

Bibliographic information