Advertisement

Front Line Public Diplomacy

How US Embassies Communicate with Foreign Publics

  • Authors
  • William A. Rugh

Table of contents

  1. Front Matter
    Pages i-xii
  2. Introduction

    1. William A. Rugh
      Pages 1-4
  3. The Context

    1. Front Matter
      Pages 5-5
    2. William A. Rugh
      Pages 23-39
  4. Field Office Management

    1. Front Matter
      Pages 41-41
    2. William A. Rugh
      Pages 43-63
    3. William A. Rugh
      Pages 65-78
  5. Information Programs

    1. Front Matter
      Pages 79-79
    2. William A. Rugh
      Pages 81-94
    3. William A. Rugh
      Pages 95-112
  6. Cultural and Educational Programs

    1. Front Matter
      Pages 127-127
    2. William A. Rugh
      Pages 129-143
    3. William A. Rugh
      Pages 161-178
  7. Pentagon Communications

    1. Front Matter
      Pages 179-179
    2. William A. Rugh
      Pages 181-199
  8. Conclusion

    1. Front Matter
      Pages 218-218
    2. William A. Rugh
      Pages 221-233
  9. Back Matter
    Pages 235-276

About this book

Introduction

This book presents the first-ever close and up-to-date look at how American diplomats working at our embassies abroad communicate with foreign audiences to explain US foreign policy and American culture and society. Projecting an American voice abroad has become more difficult in the twenty-first century, as terrorists and others hostile to America use modern communication means to criticize us, and as new communication tools have greatly expanded the worldwide discussion of issues important to us, so that terrorists and others hostile to us have added negative voices to the global dialogue. It analyzes the communication tools our public diplomacy professionals use, and how they employ interpersonal and language skills to engage our critics. It shows how they overcome obstacles erected by unfriendly governments, and explains that diplomats do not simply to reiterate set policy formulations but engage a variety of people from different cultures in a creative ways to increase their understanding of America.

Keywords

communication Diplomacy education information management media networking perception philosophy Public Affairs social media state

Bibliographic information