© 2014

Marketing to the 90s Generation

Global Data on Society, Consumption, and Identity

  • Authors

Table of contents

  1. Front Matter
    Pages i-xxi
  2. Anders Parment
    Pages 1-28
  3. Anders Parment
    Pages 29-58
  4. Anders Parment
    Pages 59-87
  5. Anders Parment
    Pages 89-127
  6. Anders Parment
    Pages 129-146
  7. Anders Parment
    Pages 147-161
  8. Back Matter
    Pages 163-185

About this book


Marketing to the 90s Generation is based on original research conducted by sociologists and psychologists on generational cohorts, how they come about, what defines them and what it means to society, its institutions and companies.


Generational Studies Generational Cohorts The 90s Generation Millennials Generation Y Baby Boomers Consumer Marketing Employer Branding consumer environment institutions marketing research

About the authors

Anders Parment is Associate Professor/Strategy Consultant at Stockholm University's Business School, Sweden.

Bibliographic information