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The True Value of CSR

Corporate Identity and Stakeholder Perceptions

  • Barbara Fryzel

Table of contents

  1. Front Matter
    Pages i-xvii
  2. The Meaning of Responsibility in Organizations: Some Reflections

  3. A Market for CSR: Forming Identities and Behaviours

  4. Capitalist Economy and CSR: Contradictions and Inconsistencies?

  5. Responsible Business and Behavioural Patterns

    1. Front Matter
      Pages 245-245
    2. Richard Pettinger
      Pages 264-279
    3. Jang Woo Park
      Pages 280-293
  6. Back Matter
    Pages 295-301

About this book

Introduction

By considering the importance of Corporate Social Responsibility (CSR) as a business paradigm but also as a growing scepticism about it's outcomes, The True Value of CSR answers questions about true value behind this concept, motivations of firms embedding CSR in their core strategies and a capacity of CSR to make a real difference on the market.

Keywords

business communication consulting corporate governance corporate identity corporate social responsibility economics economy foundation Governance management reputation stakeholder strategy sustainability

Editors and affiliations

  • Barbara Fryzel
    • 1
  1. 1.Jagiellonian UniversityPoland

Bibliographic information