Advertisement

The Seven Sins of Innovation

A Strategic Model for Entrepreneurship

  • Authors
  • Dave┬áRichards

Table of contents

  1. Front Matter
    Pages i-xviii
  2. Definitions

    1. Front Matter
      Pages 1-2
    2. Dave Richards
      Pages 3-11
    3. Dave Richards
      Pages 12-29
    4. Dave Richards
      Pages 30-51
    5. Dave Richards
      Pages 52-70
    6. Dave Richards
      Pages 71-80
    7. Dave Richards
      Pages 81-84
    8. Dave Richards
      Pages 85-102
  3. The Seven Sins

    1. Front Matter
      Pages 103-105
    2. Dave Richards
      Pages 107-115
    3. Dave Richards
      Pages 116-123
    4. Dave Richards
      Pages 124-133
    5. Dave Richards
      Pages 134-146
    6. Dave Richards
      Pages 147-160
    7. Dave Richards
      Pages 161-169
    8. Dave Richards
      Pages 170-179
  4. Prescriptions

    1. Front Matter
      Pages 181-181
    2. Dave Richards
      Pages 183-197
    3. Dave Richards
      Pages 198-213
    4. Dave Richards
      Pages 214-228
    5. Dave Richards
      Pages 229-237
    6. Dave Richards
      Pages 238-246
    7. Dave Richards
      Pages 247-253
    8. Dave Richards
      Pages 254-261
  5. Back Matter
    Pages 262-274

About this book

Introduction

Offers a psychology based model that features seven key determinants of success or failure for innovation and entrepreneurial endeavours. Provides specific recommendations, examples and case studies that demonstrate how individual and group psychology must be engaged effectively to create entrepreneurial cultures capable of powerful innovation.

Keywords

creativity entrepreneur Entrepreneurs Entrepreneurship innovation Leadership marketing strategy success

Bibliographic information