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Big Social Mobile

How Digital Initiatives Can Reshape the Enterprise and Drive Business Results

  • Authors
  • David¬†F.¬†Giannetto

Table of contents

  1. Front Matter
    Pages i-xv
  2. Introduction

    1. David F. Giannetto
      Pages 1-5
  3. Seeing and Thinking Big Picture

    1. Front Matter
      Pages 7-7
    2. David F. Giannetto
      Pages 9-29
    3. David F. Giannetto
      Pages 31-49
    4. David F. Giannetto
      Pages 51-69
    5. David F. Giannetto
      Pages 71-87
  4. Creating a Big Social Mobile Enterprise

    1. Front Matter
      Pages 89-92
    2. David F. Giannetto
      Pages 93-114
    3. David F. Giannetto
      Pages 115-130
    4. David F. Giannetto
      Pages 131-154
    5. David F. Giannetto
      Pages 155-176
    6. David F. Giannetto
      Pages 177-196
  5. Capitalizing on the Connection

    1. Front Matter
      Pages 197-197
    2. David F. Giannetto
      Pages 199-207
    3. David F. Giannetto
      Pages 209-220
    4. David F. Giannetto
      Pages 221-229
  6. Back Matter
    Pages 231-240

About this book

Introduction

Big Social Mobile shows that big data, along with social and mobile media, can improve enterprise performance significantly, but only when implemented in a holistic fashion. This book offers an integrative process that has helped a wide range of businesses enhance what has traditionally made them unique, resulting in transformative results.

Keywords

business consumer fashion integration interaction Mobile Mobile Media performance Trends

Bibliographic information