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Data Mining for Managers

How to Use Data (Big and Small) to Solve Business Challenges

  • Authors
  • Richard Boire

Table of contents

  1. Front Matter
    Pages i-xiii
  2. Richard Boire
    Pages 1-6
  3. Richard Boire
    Pages 15-21
  4. Richard Boire
    Pages 23-27
  5. Richard Boire
    Pages 63-64
  6. Richard Boire
    Pages 65-73
  7. Richard Boire
    Pages 75-82
  8. Richard Boire
    Pages 83-94
  9. Richard Boire
    Pages 95-113
  10. Richard Boire
    Pages 115-120
  11. Richard Boire
    Pages 121-123
  12. Richard Boire
    Pages 125-132
  13. Richard Boire
    Pages 133-140
  14. Richard Boire
    Pages 141-142
  15. Richard Boire
    Pages 143-149
  16. Richard Boire
    Pages 151-154
  17. Richard Boire
    Pages 181-184
  18. Richard Boire
    Pages 185-191
  19. Richard Boire
    Pages 193-200
  20. Richard Boire
    Pages 201-205
  21. Richard Boire
    Pages 207-210
  22. Richard Boire
    Pages 221-227
  23. Back Matter
    Pages 237-242

About this book

Introduction

Big Data is a growing business trend, but there little advice available on how to use it practically. Written by a data mining expert with over 30 years of experience, this book uses case studies to help marketers, brand managers and IT professionals understand how to capture and measure data for marketing purposes.

Keywords

big data brand CRM data mining evaluation growth Information Technology (IT) marketing social media Trends

Bibliographic information