© 2014

Eastern European Perspectives on the Development of Public Relations: Other Voices

  • Tom Watson

Table of contents

  1. Front Matter
    Pages i-xii
  2. Tom Watson
    Pages 1-4
  3. Dessislava Boshnakova
    Pages 5-13
  4. Ana Tkalac Verčič
    Pages 14-24
  5. Denisa Hejlová
    Pages 25-40
  6. György Szondi
    Pages 41-53
  7. Ryszard Ławniczak
    Pages 54-66
  8. Adela Rogojinaru
    Pages 67-81
  9. Katerina Tsetsura, Ludmila V. Minaeva, Nadezda Aydaeva
    Pages 82-98
  10. Dejan Verčič
    Pages 99-109
  11. Anastasiia Grynko, Katerina Tsetsura
    Pages 110-122
  12. Back Matter
    Pages 123-126

About this book


The National Perspectives on the Development of Public Relations: Other Voices series is the first to offer an authentic world-wide view of the history of public relations. It features six books, five of which cover continental and regional groups. This second book in the series focuses on Eastern Europe.


development Eastern Europe public relations

Editors and affiliations

  • Tom Watson
    • 1
  1. 1.The Media SchoolBournemouth UniversityUK

About the editors

Tom Watson PhD is Professor of Public Relations in the Media School at Bournemouth University, UK, and Chair of the International History of Public Relations Conference. Tom researches public relations history as well as practice issues. He is a Fellow of the CIPR and a PRCA Founding Fellow.

Bibliographic information