Retail Banking

Business Transformation and Competitive Strategies for the Future

  • Anna¬†Omarini

Table of contents

  1. Front Matter
    Pages i-xxvi
  2. Setting the Scene: Using Past Experience to Inform the Future of Retail Banking

    1. Front Matter
      Pages 1-1
  3. Controlling Consumption and Engaging Customers Seems to be the Issue for Every Retail Business

    1. Front Matter
      Pages 105-106
    2. Martin Butler
      Pages 107-126
    3. Anna Omarini
      Pages 127-180
  4. The Retail Banking of Tomorrow

    1. Front Matter
      Pages 181-182
    2. Anna Omarini
      Pages 214-226
  5. Back Matter
    Pages 227-297

About this book


The world of retail banking is changing. While previously a purely money-making entity, the industry has brought social responsibility onto its agenda, and the ground rules for success have altered. Traditional convictions, rules and values that have influenced all banking business in the past are brought into question by this shift, and banks are adopting bold strategies in order to win out over competitors. Taking both multidisciplinary and holistic approaches, Retail Banking is a comprehensive analysis of how traditional retail banks can meet the challenges of the emerging competitive landscape. It outlines the importance of considering the traditional fundamentals of banking and fitting them into the modern times, where technology is pervasive and developments in the macro and micro scenarios have changed the landscape of the industry. It highlights that modern retail banking is a conscious step away from the past, and suggests that for banks to succeed in this field, they must step away from ad-hoc initiatives and instead encourage loyalty and a life-long confidence in each of their customers. This book will be of interest to those with in interest in retail banking, bank management, business models and strategies and financial services.


Retail banking bank management business model strategy digital bank customer segmentation financial services bank Bank Management banking controlling CRM leadership management marketing pricing relationship management retail banking

Authors and affiliations

  • Anna¬†Omarini
    • 1
  1. 1.Department of FinanceBocconi UniversityItaly

Bibliographic information