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The Mindful Marketer

How to Stay Present and Profitable in a Data-Driven World

  • Authors
  • Lisa┬áNirell

Table of contents

  1. Front Matter
    Pages i-xv
  2. SECTION 1

    1. Front Matter
      Pages 1-1
    2. Lisa Nirell
      Pages 3-10
    3. Lisa Nirell
      Pages 11-17
    4. Lisa Nirell
      Pages 31-39
    5. Lisa Nirell
      Pages 41-49
    6. Lisa Nirell
      Pages 51-57
  3. SECTION 2

    1. Front Matter
      Pages 59-59
    2. Lisa Nirell
      Pages 69-77
    3. Lisa Nirell
      Pages 87-94
    4. Lisa Nirell
      Pages 95-103
    5. Lisa Nirell
      Pages 105-114
    6. Lisa Nirell
      Pages 115-122
  4. SECTION 3

    1. Front Matter
      Pages 123-123
    2. Lisa Nirell
      Pages 125-134
    3. Lisa Nirell
      Pages 135-143
    4. Lisa Nirell
      Pages 165-174
    5. Lisa Nirell
      Pages 175-184
    6. Lisa Nirell
      Pages 185-193
    7. Lisa Nirell
      Pages 195-202
  5. Back Matter
    Pages 203-224

About this book

Introduction

As marketing leaders look for ways to evolve from order takers to market makers, Nirell shows managers the more contextual, intuitive and innovative dimensions of marketing. The Mindful Marketer provides marketers with a powerful nexus between data-fueled analytic thinking and creative, immensely human approaches to marketing.

Keywords

business design Facebook Information Technology (IT) innovation management marketing Personal stakeholder strategy trust

Bibliographic information