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Business Essentials for Strategic Communicators

Creating Shared Value for the Organization and its Stakeholders

  • Matthew W. Ragas
  • Ron Culp

Table of contents

  1. Front Matter
    Pages i-xx
  2. Introduction to Business Essentials for Communicators

    1. Front Matter
      Pages 1-1
    2. Matthew W. Ragas, Ron Culp
      Pages 3-17
  3. Foundational Business Knowledge for Communicators

    1. Front Matter
      Pages 19-19
    2. Matthew W. Ragas, Ron Culp
      Pages 21-33
    3. Matthew W. Ragas, Ron Culp
      Pages 35-48
    4. Matthew W. Ragas, Ron Culp
      Pages 49-63
    5. Matthew W. Ragas, Ron Culp
      Pages 65-78
    6. Matthew W. Ragas, Ron Culp
      Pages 79-92
  4. Focal Areas at the Intersection of Business and Communication

    1. Front Matter
      Pages 93-93
    2. Matthew W. Ragas, Ron Culp
      Pages 95-107
    3. Matthew W. Ragas, Ron Culp
      Pages 109-122
    4. Matthew W. Ragas, Ron Culp
      Pages 123-135
  5. Demonstrating and Improving the Business Value of Communication

    1. Front Matter
      Pages 137-137
    2. Matthew W. Ragas, Ron Culp
      Pages 139-153
  6. Back Matter
    Pages 155-211

About this book

Introduction

The rise of digital media and the public's demand for transparency has elevated the importance of communication for every business. To have a voice or seat at the table and maximize their full value, a strategic communicator must be able to speak the language and understand business goals, issues, and trends. The challenge is that many communicators don't hold an MBA and didn't study business in college. 

Business Essentials for Strategic Communicators provides communication professionals and students with the essential 'Business 101' knowledge they need to navigate the business world with the best of them. Readers will learn the essentials of financial statements and terminology, the stock market, public companies, and more--all with an eye on how this knowledge helps them do their jobs better as communication professionals. 



Keywords

strategic communication corporate communication corporate affairs corporate relations financial communication business 101 business acumen business knowledge corporate disclosure corporate reputation corporate governance corporate social responsibility financial public relations investor relations intangible assets measurement and evaluation Culpwrit careers P&L bottom line accounting business communication Corporate Reputation organization organizations stakeholder

Authors and affiliations

  • Matthew W. Ragas
    • 1
    • 2
  • Ron Culp
    • 3
  1. 1.College of CommunicationDePaul UniversityChicagoUSA
  2. 2.University of FloridaUSA
  3. 3.College of CommunicationDePaul UniversityChicagoUSA

Bibliographic information