Table of contents
About this book
The rise of digital media and the public's demand for transparency has elevated the importance of communication for every business. To have a voice or seat at the table and maximize their full value, a strategic communicator must be able to speak the language and understand business goals, issues, and trends. The challenge is that many communicators don't hold an MBA and didn't study business in college.
Business Essentials for Strategic Communicators provides communication professionals and students with the essential 'Business 101' knowledge they need to navigate the business world with the best of them. Readers will learn the essentials of financial statements and terminology, the stock market, public companies, and more--all with an eye on how this knowledge helps them do their jobs better as communication professionals.
strategic communication corporate communication corporate affairs corporate relations financial communication business 101 business acumen business knowledge corporate disclosure corporate reputation corporate governance corporate social responsibility financial public relations investor relations intangible assets measurement and evaluation Culpwrit careers P&L bottom line accounting business communication Corporate Reputation organization organizations stakeholder
- DOI https://doi.org/10.1057/9781137385338
- Copyright Information Palgrave Macmillan, a division of Nature America Inc. 2014
- Publisher Name Palgrave Macmillan, New York
- eBook Packages Palgrave Business & Management Collection
- Print ISBN 978-1-349-48188-0
- Online ISBN 978-1-137-38533-8
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