The Making of European Consumption

Facing the American Challenge

  • Per Lundin
  • Thomas Kaiserfeld

Part of the The Palgrave Macmillan Transnational History Series book series (PMSTH)

About this book


American ideals and models feature prominently in the master narrative of post-war European consumer societies. This book demonstrates that Europeans did not appropriate a homogenous notion of America, rather post-war European consumption was a process of selective appropriation of American elements.


Consumption technology americanization Europe USA postwar transnational history Familie liberty society

Editors and affiliations

  • Per Lundin
    • 1
  • Thomas Kaiserfeld
    • 2
  1. 1.Uppsala UniversitySweden
  2. 2.Lund UniversitySweden

Bibliographic information

  • DOI
  • Copyright Information Palgrave Macmillan, a division of Macmillan Publishers Limited 2015
  • Publisher Name Palgrave Macmillan, London
  • eBook Packages Palgrave History Collection
  • Print ISBN 978-1-349-47680-0
  • Online ISBN 978-1-137-37404-2
  • Buy this book on publisher's site