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The Making of European Consumption

Facing the American Challenge

  • Per Lundin
  • Thomas Kaiserfeld
Book

Part of the The Palgrave Macmillan Transnational History Series book series (PMSTH)

About this book

Introduction

American ideals and models feature prominently in the master narrative of post-war European consumer societies. This book demonstrates that Europeans did not appropriate a homogenous notion of America, rather post-war European consumption was a process of selective appropriation of American elements.

Keywords

Consumption technology americanization Europe USA postwar transnational history Familie liberty society

Editors and affiliations

  • Per Lundin
    • 1
  • Thomas Kaiserfeld
    • 2
  1. 1.Uppsala UniversitySweden
  2. 2.Lund UniversitySweden

Bibliographic information

  • DOI https://doi.org/10.1057/9781137374042
  • Copyright Information Palgrave Macmillan, a division of Macmillan Publishers Limited 2015
  • Publisher Name Palgrave Macmillan, London
  • eBook Packages Palgrave History Collection
  • Print ISBN 978-1-349-47680-0
  • Online ISBN 978-1-137-37404-2
  • Buy this book on publisher's site