Shaping China’s Global Imagination

Branding Nations at the World Expo

  • Authors
  • Jian Wang

Table of contents

  1. Front Matter
    Pages i-xiii
  2. Jian Wang
    Pages 23-42
  3. Jian Wang
    Pages 63-85
  4. Jian Wang
    Pages 87-108
  5. Jian Wang
    Pages 109-119
  6. Jian Wang
    Pages 121-141
  7. Jian Wang
    Pages 143-159
  8. Jian Wang
    Pages 173-174
  9. Back Matter
    Pages 175-210

About this book


A comprehensive discussion of how countries embrace branding as a crucial element in their pursuit of soft power and why certain nation-branding efforts succeed while others fail through the example of the 2010 World Expo in Shanghai.


branding China Nation

Bibliographic information