Asian Brand Strategy (Revised and Updated)

Building and Sustaining Strong Global Brands in Asia

  • Martin Roll

Table of contents

  1. Front Matter
    Pages i-xx
  2. Martin Roll
    Pages 1-14
  3. Martin Roll
    Pages 69-86
  4. Martin Roll
    Pages 87-106
  5. Martin Roll
    Pages 107-140
  6. Martin Roll
    Pages 141-182
  7. Martin Roll
    Pages 183-221
  8. Martin Roll
    Pages 222-250
  9. Martin Roll
    Pages 294-296
  10. Back Matter
    Pages 297-335

About this book


This second edition of the bestselling Asian Brand Strategy takes a look at how Asian brands continue to gain share-of-voice and share-of-market. Featuring a user-friendly strategic model, new research, and case studies, this book provides a framework for understanding Asian branding strategies and Asian brands.


Asia brand development strategy strategic management branding business strategy Global Brands management Promotion trust

Authors and affiliations

  • Martin Roll
    • 1
  1. 1.Martin Roll CompanySingapore

Bibliographic information