Politicians, Personal Image and the Construction of Political Identity: A Comparative Study of the UK and Italy

  • Cristina¬†Archetti

Table of contents

  1. Front Matter
    Pages i-viii
  2. Cristina Archetti
    Pages 1-8
  3. Cristina Archetti
    Pages 18-27
  4. Cristina Archetti
    Pages 28-39
  5. Cristina Archetti
    Pages 40-81
  6. Cristina Archetti
    Pages 87-89
  7. Back Matter
    Pages 90-108

About this book


Is the media obsession with image leading to a degeneration of politics? Are politicians more concerned with their appearances than with policy substance? Through the evidence provided by over 50 interviews with politicians across the UK and Italy - local councillors, MPs and MEPs - this book provides a very different picture of the world of politics than the one we often cynically imagine. By relying on extensive excerpts from frank and colorful conversations with the interviewees, the analysis develops a new multidisciplinary model to understand the 'mediatization' of politics and the way the personal image of elected representatives is constructed in the age of interconnectedness.


communication identity Italy media methodology politics

Authors and affiliations

  • Cristina¬†Archetti
    • 1
  1. 1.University of SalfordUK

Bibliographic information