About this book
Introduction
Financial Communications showcases why it is crucial for financial institutions to enhance key communication processes, rebuild trust with its customer base, improve relationships, and derive better brand awareness amongst key stakeholders within the industry.
Keywords
brand communication information processing trust
Bibliographic information
- DOI https://doi.org/10.1057/9781137351876
- Copyright Information Palgrave Macmillan, a division of Nature America Inc. 2013
- Publisher Name Palgrave Macmillan, New York
- eBook Packages Palgrave Economics & Finance Collection
- Print ISBN 978-1-349-47001-3
- Online ISBN 978-1-137-35187-6
- Buy this book on publisher's site