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Evaluation in Advertising Reception

A Socio-Cognitive and Linguistic Perspective

  • Stella┬áBullo
Book

Table of contents

  1. Front Matter
    Pages i-vii
  2. Stella Bullo
    Pages 6-40
  3. Stella Bullo
    Pages 80-129
  4. Back Matter
    Pages 162-207

About this book

Introduction

Placed within the context of reception studies, this book investigates how advertisements that rely on re-contextualising shared cultural knowledge are understood by their viewers, and examines their persuasive potential.

Keywords

Reception advertisements Socio-cognitive discourse analysis sense-making advertising agencies advertising cognition discourse evaluation knowledge language linguistics research

Authors and affiliations

  • Stella┬áBullo
    • 1
  1. 1.Manchester Metropolitan UniversityUK

Bibliographic information