Advertisement

Tribal Marketing, Tribal Branding

An Expert Guide to the Brand Co-creation Process

  • Brendan Richardson
Book

Table of contents

About this book

Introduction

Tribal branding allows marketers to benefit from greatly enhanced levels of consumer devotion to brands. Richardson incorporates the approach of ethno-marketing to expertly explain the opportunities for marketing and branding professionals to co-create brands with, and develop new ways of marketing to, tribal groups and brand communities.

Keywords

brand branding Ethno-Marketing marketing

Authors and affiliations

  • Brendan Richardson
    • 1
  1. 1.Lecturer in Marketing and Consumer BehaviourUniversity College CorkIreland

Bibliographic information