Customer Sense

How the 5 Senses Influence Buying Behavior

  • Authors
  • Aradhna¬†Krishna

Table of contents

  1. Front Matter
    Pages i-xiii
  2. Aradhna Krishna
    Pages 1-18
  3. Aradhna Krishna
    Pages 19-50
  4. Aradhna Krishna
    Pages 51-76
  5. Aradhna Krishna
    Pages 77-102
  6. Aradhna Krishna
    Pages 103-126
  7. Aradhna Krishna
    Pages 127-150
  8. Aradhna Krishna
    Pages 151-168
  9. Back Matter
    Pages 169-185

About this book

Introduction

An insightful look at how touch, taste, smell, sound, and appearance effect how customers relate to products on a sensory level, and how small sensory changes can make a huge impact. Customer Sense describes how managers can use this knowledge to improve packaging, branding, and advertising to captivate the consumer's senses.

Keywords

brand branding consumer

Bibliographic information

  • DOI https://doi.org/10.1057/9781137346056
  • Copyright Information Palgrave Macmillan, a division of Nature America Inc. 2013
  • Publisher Name Palgrave Macmillan, New York
  • eBook Packages Palgrave Business & Management Collection
  • Print ISBN 978-1-349-34442-0
  • Online ISBN 978-1-137-34605-6
  • About this book