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How to Measure Digital Marketing

Metrics for Assessing Impact and Designing Success

  • Authors
  • Laurent Florès

Table of contents

  1. Front Matter
    Pages i-xvi
  2. Devising a measure of effectiveness applicable to digital marketing

  3. From the design to the implementation of a digital marketing effectiveness measure

    1. Front Matter
      Pages 45-45
    2. Laurent Florès
      Pages 89-111
    3. Laurent Florès
      Pages 112-147
    4. Laurent Florès
      Pages 148-190
  4. Digital marketing in the service of brand and business development

  5. Back Matter
    Pages 244-255

About this book

Introduction

Measuring the Success of Digital Marketing explains how to determine the success of a digital marketing campaign by demonstrating what digital marketing metrics are as well as how to measure and use them. Including real life case studies and experts viewpoints that help marketers navigate the digital world.

Keywords

brand communication marketing Owned Media

Bibliographic information