© 2014

Creative Cross-Disciplinary Entrepreneurship

A Practical Guide for a Campus-Wide Program

  • Authors

Table of contents

  1. Front Matter
    Pages i-xii
  2. Dianne H. B. Welsh
    Pages 13-36
  3. Dianne H. B. Welsh
    Pages 37-73
  4. Dianne H. B. Welsh
    Pages 103-131
  5. Dianne H. B. Welsh
    Pages 157-161
  6. Back Matter
    Pages 163-176

About this book


Creative Cross-Disciplinary Entrepreneurship responds to educational demands created through dramatic changes in the nature of business, by describing how to develop a cross-disciplinary curriculum in Entrepreneurship that further increases students' knowledge base in specific areas of interest and the development of an 'entrepreneurial mindset.'


Entrepreneurship cross-campus cross-disciplinary entrepreneurship assessment business entrepreneur Entrepreneurs entrepreneurship learning university

About the authors

Dianne H. B. Welsh is the Hayes Distinguished Professor of Entrepreneurship, Founding Director of the North Carolina Entrepreneurship Center, and Founding Director of the Entrepreneurship Cross-Disciplinary Program at The University of North Carolina at Greensboro, USA. She holds a PhD in Management from the University of Nebraska-Lincoln, USA, and is a recognized scholar in entrepreneurship, family business, and franchising with six books and over 150 publications.

Bibliographic information