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Beyond the Business Plan

10 Principles for New Venture Explorers

  • Simon Bridge
  • Cecilia Hegarty

Table of contents

  1. Front Matter
    Pages i-xvii
  2. Why Look Beyond the Business Plan?

    1. Front Matter
      Pages 1-2
    2. Simon Bridge, Cecilia Hegarty
      Pages 3-12
    3. Simon Bridge, Cecilia Hegarty
      Pages 13-25
    4. Simon Bridge, Cecilia Hegarty
      Pages 27-40
    5. Simon Bridge, Cecilia Hegarty
      Pages 41-50
    6. Simon Bridge, Cecilia Hegarty
      Pages 51-63
    7. Simon Bridge, Cecilia Hegarty
      Pages 65-69
  3. The Ten Principles

    1. Front Matter
      Pages 71-72
    2. Simon Bridge, Cecilia Hegarty
      Pages 73-80
    3. Simon Bridge, Cecilia Hegarty
      Pages 81-88
    4. Simon Bridge, Cecilia Hegarty
      Pages 89-95
    5. Simon Bridge, Cecilia Hegarty
      Pages 97-101
    6. Simon Bridge, Cecilia Hegarty
      Pages 103-108
    7. Simon Bridge, Cecilia Hegarty
      Pages 109-118
    8. Simon Bridge, Cecilia Hegarty
      Pages 119-130
    9. Simon Bridge, Cecilia Hegarty
      Pages 131-140
    10. Simon Bridge, Cecilia Hegarty
      Pages 141-145
    11. Simon Bridge, Cecilia Hegarty
      Pages 147-158
    12. Simon Bridge, Cecilia Hegarty
      Pages 159-163
    13. Simon Bridge, Cecilia Hegarty
      Pages 165-169
  4. Seeking a Balanced Perspective

    1. Front Matter
      Pages 171-172
    2. Simon Bridge, Cecilia Hegarty
      Pages 173-178
    3. Simon Bridge, Cecilia Hegarty
      Pages 179-192
    4. Simon Bridge, Cecilia Hegarty
      Pages 193-206
    5. Simon Bridge, Cecilia Hegarty
      Pages 207-213
  5. Further Information

    1. Simon Bridge, Cecilia Hegarty
      Pages 215-253
  6. Back Matter
    Pages 255-275

About this book

Introduction

This insightful practical guide argues that the traditional business plan may not be appropriate for many new ventures and presents an alternative, effectual approach that encourages flexibility and development through exploration and experience. 10 principles demonstrate how to respond better to uncertainty during the business development process.

Keywords

business development New Venture

Authors and affiliations

  • Simon Bridge
    • 1
  • Cecilia Hegarty
    • 2
  1. 1.University of UlsterIreland
  2. 2.PLATO EBRN. Ireland and Ireland

Bibliographic information