Advertising to Children

New Directions, New Media

  • Mark Blades
  • Caroline Oates
  • Fran Blumberg
  • Barrie Gunter

Table of contents

  1. Front Matter
    Pages i-xi
  2. Barrie Gunter, Caroline Oates, Fran Blumberg, Mark Blades
    Pages 1-16
  3. Maria T. Chu, Mark Blades, Jane Herbert
    Pages 38-49
  4. Emma J. Boyland, Joanne A. Harrold, Tim C. Kirkham, Jason C. G. Halford
    Pages 50-69
  5. Barrie Gunter
    Pages 70-92
  6. Kara Chan
    Pages 93-114
  7. Caroline Oates, Nicki Newman, Athanasia Tziortzi
    Pages 115-136
  8. Fran C. Blumberg, Jessica M. Williams, Brian Kelley
    Pages 158-177
  9. Shiying Li, Megan Pickering, Moondore Ali, Mark Blades, Caroline Oates
    Pages 199-217
  10. Amanda E. Staiano, Sandra L. Calvert
    Pages 218-238
  11. Caroline Oates, Fran Blumberg, Barrie Gunter, Mark Blades
    Pages 239-243
  12. Back Matter
    Pages 245-254

About this book


This important source for students, researchers, advertisers and parents reviews the debates and presents new research about advertising to children. Chapters cover food and alcohol advertising, the effects of product placement and new media advertising, and the role of parents and teachers in helping children to learn more about advertising.


Advertising new media television childhood consumption marketing children youth alcohol behavior development media media literacy New Media Promotion

Editors and affiliations

  • Mark Blades
    • 1
  • Caroline Oates
    • 1
  • Fran Blumberg
    • 2
  • Barrie Gunter
    • 3
  1. 1.University of SheffieldUK
  2. 2.Fordham UniversityUSA
  3. 3.University of LeicesterUK

Bibliographic information