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International Place Branding Yearbook 2012

Managing Smart Growth & Sustainability

  • Frank M. Go
  • Robert Govers

Table of contents

  1. Front Matter
    Pages i-xxix
  2. Introduction

    1. Frank M. Go, Robert Govers
      Pages 1-29
  3. Multidisciplinary Perspectives on Sustainable Place Branding

    1. Front Matter
      Pages 31-31
    2. Chris Mabey, Tim Freeman
      Pages 33-44
    3. Nicholas Ind, Erling Dokk Holm
      Pages 45-55
    4. Kristof van Assche, Ming Chien Lo, Raoul Beunen
      Pages 69-77
  4. Chapters on Particular Cases

  5. Chapters on Particular Place Brand Themes

  6. Conclusion

    1. Frank M. Go, Robert Govers
      Pages 195-225
  7. Back Matter
    Pages 227-266

About this book

Introduction

This third annual volume of the International Place Branding Yearbook looks at the case for applying brand and marketing strategies to the economic, social, political and cultural development of cities, towns and regions around the world to help them compete in the global, national and local markets. It focuses on sustainability and smart growth.

Keywords

brand branding communication design economy growth leadership marketing Organisation reputation social media sustainability

Editors and affiliations

  • Frank M. Go
    • 1
  • Robert Govers
  1. 1.Centre for Tourism Management at the Rotterdam School of Management (RSM)Erasmus UniversityNetherlands

Bibliographic information