Analyzing Social Media Data and Web Networks

  • Marta Cantijoch
  • Rachel Gibson
  • Stephen Ward

Table of contents

  1. Front Matter
    Pages i-xiv
  2. Introduction: The Importance of Method in the Study of the ‘Political Internet’

    1. Laura Sudulich, Matthew Wall, Rachel Gibson, Marta Cantijoch, Stephen Ward
      Pages 1-21
  3. Structure and Influence

  4. Contents and Interactions

  5. Mixed Methods and Approaches for the Analysis of Web Campaign

  6. Back Matter
    Pages 276-287

About this book


As governments, citizens and organizations have moved online there is an increasing need for academic enquiry to adapt to this new context for communication and political action. This adaptation is crucially dependent on researchers being equipped with the necessary methodological tools to extract, analyze and visualize patterns of web activity. This volume profiles the latest techniques being employed by social scientists to collect and interpret data from some of the most popular social media applications, the political parties' own online activist spaces, and the wider system of hyperlinks that structure the inter-connections between these sites. Including contributions from a range of academic disciplines including Political Science, Media and Communication Studies, Economics, and Computer Science, this study showcases a new methodological approach that has been expressly designed to capture and analyze web data in the process of investigating substantive questions.

Editors and affiliations

  • Marta Cantijoch
    • 1
  • Rachel Gibson
    • 2
  • Stephen Ward
    • 3
  1. 1.University of ManchesterUK
  2. 2.University of ManchesterUK
  3. 3.University of SalfordUK

Bibliographic information