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Brand Breakout

How Emerging Market Brands Will Go Global

  • Authors
  • Nirmalya Kumar
  • Jan-Benedict E. M. Steenkamp

Table of contents

  1. Front Matter
    Pages i-xvi
  2. Nirmalya Kumar, Jan-Benedict E. M. Steenkamp
    Pages 1-20
  3. Nirmalya Kumar, Jan-Benedict E. M. Steenkamp
    Pages 21-46
  4. Nirmalya Kumar, Jan-Benedict E. M. Steenkamp
    Pages 47-70
  5. Nirmalya Kumar, Jan-Benedict E. M. Steenkamp
    Pages 71-91
  6. Nirmalya Kumar, Jan-Benedict E. M. Steenkamp
    Pages 93-113
  7. Nirmalya Kumar, Jan-Benedict E. M. Steenkamp
    Pages 115-144
  8. Nirmalya Kumar, Jan-Benedict E. M. Steenkamp
    Pages 145-165
  9. Nirmalya Kumar, Jan-Benedict E. M. Steenkamp
    Pages 167-184
  10. Nirmalya Kumar, Jan-Benedict E. M. Steenkamp
    Pages 185-213
  11. Nirmalya Kumar, Jan-Benedict E. M. Steenkamp
    Pages 215-217
  12. Back Matter
    Pages 219-256

About this book

Introduction

Written by the world's leading thinkers on brand strategy, this book looks at what Asian and emerging market brands need to do to succeed in international markets and the challenges they face when competing with western brands.

Keywords

Brands Asia Global Emerging Market B2B brand branding business Global Brands strategy

Bibliographic information