The Postcolonial Cultural Industry

Icons, Markets, Mythologies

  • Sandra¬†Ponzanesi

Table of contents

  1. Front Matter
    Pages i-viii
  2. Sandra Ponzanesi
    Pages 1-7
  3. Sandra Ponzanesi
    Pages 49-70
  4. Back Matter
    Pages 228-272

About this book


The Postcolonial Cultural Industry makes a timely intervention into the field of postcolonial studies by unpacking its relation to the cultural industry. It unearths the role of literary prizes, the adaptation industry and the marketing of ethnic bestsellers as new globalization strategies that connect postcolonial artworks to the market place.


advertising bibliography colonial studies colonialism culture economy film film adaptation globalization knowledge marketing Postcolonial Studies postcolonialism translation

Authors and affiliations

  • Sandra¬†Ponzanesi
    • 1
  1. 1.Department of Media and Cultural StudiesUtrecht Universitythe Netherlands

Bibliographic information