Advertisement

Hit Brands

How Music Builds Value for the World’s Smartest Brands

  • Authors
  • Daniel M. Jackson
  • Richard Jankovich
  • Eric Sheinkop
  • David Marcus

Table of contents

  1. Front Matter
    Pages i-ix
  2. Daniel M. Jackson, Richard Jankovich, Eric Sheinkop, David Marcus
    Pages 1-22
  3. Daniel M. Jackson, Richard Jankovich, Eric Sheinkop, David Marcus
    Pages 23-30
  4. Daniel M. Jackson
    Pages 31-41
  5. Daniel M. Jackson, David Marcus
    Pages 43-79
  6. Richard Jankovich
    Pages 81-90
  7. Richard Jankovich
    Pages 91-119
  8. Eric Sheinkop, David Marcus
    Pages 121-155
  9. Eric Sheinkop
    Pages 157-183
  10. Daniel M. Jackson, Richard Jankovich, Eric Sheinkop, David Marcus
    Pages 185-188
  11. Back Matter
    Pages 189-201

About this book

Introduction

Companies and agencies spend vast amounts of money to advertise and brand products and music has been an important part of this. This book assesses how from selecting sound and music for individual products and adverts many large companies have moved to develop a music strategy to align their brand and create emotional impact.

Keywords

brand money strategy

Bibliographic information