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Advertising, Literature and Print Culture in Ireland, 1891–1922

  • John Strachan
  • Claire Nally

Table of contents

  1. Front Matter
    Pages i-xi
  2. Introduction

    1. John Strachan, Claire Nally
      Pages 1-15
  3. Advertising in Ireland 1850–1914

    1. Front Matter
      Pages 17-17
    2. John Strachan, Claire Nally
      Pages 37-58
  4. Print Culture

    1. Front Matter
      Pages 59-59
    2. John Strachan, Claire Nally
      Pages 88-107
    3. John Strachan, Claire Nally
      Pages 137-155
  5. ‘High’ Culture

  6. Advertising in Ireland 1914–1922

    1. Front Matter
      Pages 203-203
    2. John Strachan, Claire Nally
      Pages 205-236
    3. John Strachan, Claire Nally
      Pages 237-244
  7. Back Matter
    Pages 245-310

About this book

Introduction

This is the first study of the cultural meanings of advertising in the Irish Revival period. John Strachan and Claire Nally shed new light on advanced nationalism in Ireland before and immediately after the Easter Rising of 1916, while also addressing how the wider politics of Ireland, from the Irish Parliamentary Party to anti-Home Rule unionism, resonated through contemporary advertising copy. The book examines the manner in which some of the key authors of the Revival, notably Oscar Wilde and W. B. Yeats, reacted to advertising and to the consumer culture around them. Illustrated with over 60 fascinating contemporary advertising images, this book addresses a diverse and intriguing range of Irish advertising: the pages of An Claidheamh Soluis under Patrick Pearse's editorship, the selling of the Ulster Volunteer Force, the advertising columns of The Lady of the House, the marketing of the sports of the Gaelic Athletic Association, the use of Irish Party politicians in First World War recruitment campaigns, the commemorative paraphernalia surrounding the centenary of the 1798 United Irishmen uprising, and the relationship of Murphy's stout with the British military, Sinn Féin and the Irish Free State.

Keywords

Advertising English literature Oscar Wilde William Butler Yeats

Authors and affiliations

  • John Strachan
    • 1
  • Claire Nally
    • 1
  1. 1.University of Northumbria at NewcastleUK

Bibliographic information