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The Compliance Business and Its Customers

Gaining Competitive Advantage by Controlling Your Customers

  • Edward Kasabov
  • Alex Warlow

Table of contents

  1. Front Matter
    Pages i-xi
  2. Edward Kasabov, Alex Warlow
    Pages 1-5
  3. Edward Kasabov, Alex Warlow
    Pages 6-10
  4. Edward Kasabov, Alex Warlow
    Pages 11-20
  5. Edward Kasabov, Alex Warlow
    Pages 21-35
  6. Edward Kasabov, Alex Warlow
    Pages 36-59
  7. Edward Kasabov, Alex Warlow
    Pages 60-72
  8. Edward Kasabov, Alex Warlow
    Pages 73-87
  9. Edward Kasabov, Alex Warlow
    Pages 88-103
  10. Back Matter
    Pages 123-154

About this book

Introduction

The internet has changed the way consumers interact with companies. Businesses must maintain good levels of customer service in a digital world where old strategies may no longer suffice. This book explores what the successful compliance-centred businesses are doing to manage and improve customer experience.

Keywords

controlling database Information Technology (IT) innovation marketing Service social networking software

Authors and affiliations

  • Edward Kasabov
    • 1
  • Alex Warlow
    • 2
  1. 1.University of Exeter Business School ExeterUK
  2. 2.Noridol LtdUK

Bibliographic information