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The Rise of Marketing and Market Research

  • Hartmut Berghoff
  • Philip Scranton
  • Uwe Spiekermann

Part of the Worlds of Consumption book series (WC)

Table of contents

  1. Front Matter
    Pages i-ix
  2. Hartmut Berghoff, Philip Scranton, Uwe Spiekermann
    Pages 1-26
  3. Back Matter
    Pages 295-312

About this book

Introduction

This volume serves up a combination of broad questions, theoretical approaches, and manifold case studies to explore how people have sought to understand markets and thereby reduce risk, whether they have approached this challenge with a practical view based on their own business acumen or used the tools of scholarship.

Keywords

Advertising Britain design Europe France gender Germany market research marketing

Editors and affiliations

  • Hartmut Berghoff
    • 1
  • Philip Scranton
    • 2
  • Uwe Spiekermann
    • 1
  1. 1.German Historical InstituteUSA
  2. 2.Department of HistoryRutgers UniversityCamdenUSA

Bibliographic information

  • DOI https://doi.org/10.1057/9781137071286
  • Copyright Information Palgrave Macmillan, a division of Nature America Inc. 2012
  • Publisher Name Palgrave Macmillan, New York
  • eBook Packages Palgrave History Collection
  • Print ISBN 978-1-349-34388-1
  • Online ISBN 978-1-137-07128-6
  • Buy this book on publisher's site