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Communicating India’s Soft Power

Buddha to Bollywood

  • Daya Kishan Thussu

Table of contents

  1. Front Matter
    Pages i-xi
  2. Daya Kishan Thussu
    Pages 1-15
  3. Daya Kishan Thussu
    Pages 17-43
  4. Daya Kishan Thussu
    Pages 45-71
  5. Daya Kishan Thussu
    Pages 73-100
  6. Daya Kishan Thussu
    Pages 101-126
  7. Daya Kishan Thussu
    Pages 127-153
  8. Daya Kishan Thussu
    Pages 155-181
  9. Daya Kishan Thussu
    Pages 183-196
  10. Back Matter
    Pages 197-227

About this book

Introduction

In recent years, India has emerged as a major economic and political power. Yet, the country's cultural influence outside India has not been adequately analyzed in academic discourses. This book, a pioneering attempt, from an international communication/media perspective, is aimed to fill the existing gap in scholarship in this area.

Keywords

culture India media

Authors and affiliations

  • Daya Kishan Thussu
    • 1
  1. 1.India Media CentreUniversity of WestminsterLondonUK

Bibliographic information