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Brand Revolution

Rethinking Brand Identity

  • Authors
  • Marie-Claude Sicard

Table of contents

  1. Front Matter
    Pages i-ix
  2. Introduction

    1. Marie-Claude Sicard
      Pages 1-12
  3. Brand Identity: A Short History

    1. Front Matter
      Pages 13-13
    2. Marie-Claude Sicard
      Pages 15-31
    3. Marie-Claude Sicard
      Pages 32-48
    4. Marie-Claude Sicard
      Pages 49-65
  4. An Analytical Method

    1. Front Matter
      Pages 67-67
    2. Marie-Claude Sicard
      Pages 69-80
    3. Marie-Claude Sicard
      Pages 81-150
  5. Conclusion

    1. Marie-Claude Sicard
      Pages 151-155
  6. Back Matter
    Pages 156-162

About this book

Introduction

Brand Revolution offers a radical new approach to brand management. With big brand case studies including L'Oreal and Jaguar, the author draws on her extensive experience as a marketing consultant to put together this highly engaging and practical book for developing, improving and controlling the identity of your brand.

Keywords

brand controlling management marketing success

Bibliographic information